Improving Content Access and Delivery: 

A Strategic Print CSS Redesign

Data Analyst:
Analyses data, reports on performance, provides data and analyses in response to business questions.

Advisor:
Identifies, develops proposes, and evaluates targets, priorities, policies to improve health care. Advises on Decision Making

Decision Maker:
Makes decisions to improve care and performance at their level of responsibility (e.g. provincial, regional, facility). Uses summary of data to establish strategic direction, initiatives, priorities, targets, funding and/or policies.

Researcher:
Collects and analyses data for a research project. May publish findings.

We prioritized the main visitors to reports, the most visited content category according to Digital Analytics. 

They need PDF versions for 3 main reasons: attach as appendix to their report, send as email attachment as a reference (e.g. "Here is the report I mentioned"), their own archive (e.g. "I'm unsure if this will be available in the future, I'll save a copy"). 

In some cases, they need to physically highlight documents and run in-person sessions where they share copies of the content.

Program Areas: 
Program Areas are subject matter experts who publish content on the website. They communicate with organizations like Canada Statistics. They have direct channels through which they receive user feedback.

Some of the Program Areas are people who have been in the organization for 16 years +, they've worked with the same users, who expect to see the same product year after year, so modernizing in such environment is challenging. We had to convince them to make a change so the quality of the PDF pages had to serve the purpose of their users (who match CIHI primary personas).